Did you know that Google is totally into personal content? They even emphasize this specific content more than regular web pages. It’s called Google Plus Authorship (GPA) by the general public, and these results are enriched with the name, Google Plus account summary and avatar of the specific author. Since it’s also possible to connect this content to a Google Plus business page, it’s ideal for giving an online press (or news) release more visibility when they show up in Google’s search results.
Even better: by connecting it to Google Plus info, they are suggesting that an active Google Plus account could boost the visibility of your posts. This could mean that companies get more control on organicly promoting their corporate content and even have the opportunity to “mark” the result with their own corporate logo.

Be careful
Before you implement anything of this post, please also check other posts about the subject and test it all on a safe environment. Google stays unpredictable in which results it shows and doesn’t show. And think of the obvious:

  • don’t link the same text twice to your Google plus account;
  • don’t link products or obvious sales-messages to your Google plus account;
  • don’t use any Blackhat-technique and/or spam your message.

Methods
First of all, Google offers 2 methods.

      1. If the website on which you publish your release has the exact same domain as one of the email addresses which are connected to your Google Plus account (GPA method 1)
      1. If the first method isn’t an option for your situation, then you can connect your content manually (GPA method 2).
Example of an Google Authorship result
Screenshot of an Google Author result

Tools
But how to implement this (GPA method 2) with the Online Newsroom tools that you’re using to publish your releases? When using method 2, you need to add the following code in a HTML-field:

 <a href=”[profile_url]?rel=author”>Google</a> 

Since the usage of a GPA could be personal (e.g. when blogging), I prefer to connect the code to my Bio. Most Online Newsroom tools don’t give you the option to show a bio-text, only basic credentials. I’ve tried to give a short recommendation for the most popular Online Newsroom tools out there:

  1. WordPress
    Add the Google Plus Author code to the Bio of the user. Make sure that the username of that profile is exactly the same as the matching Google+account. Login to your Google+ account, go to the About-section, and scroll down to where you can add the websites that you’re contributing to. Add the full domain (so not a single page).
    (a detailed instruction for implementing GPA method 2 with this tool, will follow later on in a separate post)
  2. MyNewsDesk
    The easiest way to do it, is by adding the code as a link to the general newsroom. When logged in, go on the right side of the menu to “Newsroom>Newsroom settings”. On the right side of the page you’ll find the section “Links”. Add a link: “Google+” as link text and  ”[profile_url]?rel=author”  as the URL (example: “https://plus.google.com/115880635933547085043?rel=author”). Login to your Google+ account, go to the About-section, and scroll down to where you can add the websites that you’re contributing to. Add the full domain (so not a single page).
    (a detailed instruction for implementing GPA method 2 with this tool, will follow later on in a separate post)
  3. PressPage
    The easiest way to do it, is by adding the code as a link to the Boilerplate of a case/release. When logged in, edit the specific Case. When you scroll down the page you’ll find the section “Boilerplate”. Add a link underneath the original Boilerplate text: “Google+” as link text and  ”[profile_url]?rel=author”  as the URL (example: “https://plus.google.com/115880635933547085043?rel=author”). Login to your Google+ account, go to the About-section, and scroll down to where you can add the websites that you’re contributing to. Add the full domain (so not a single page).
    You could also ask the PressPage team to add the link somewhere in the design-template.
    (a detailed instruction for implementing GPA method 2 with this tool, will follow later on in a separate post)
  4. PitchEngine
    Add the code as a link to the standard content of a Press Release. When logged in, go to the specific brand and add or edit your Press Release. In the main content field, add a link underneath your main content, by clicking on the “Insert hyperlink” icon. Put “Google+” in the Text  field and  ”[profile_url]?rel=author”  in the Web address field (example: “https://plus.google.com/115880635933547085043?rel=author”). Login to your Google+ account, go to the About-section, and scroll down to where you can add the websites that you’re contributing to. Add the full domain (so not a single page).
    (a detailed instruction for implementing GPA method 2 with this tool, will follow later on in a separate post)
  5. PressKing
    Add the code as a link to the description in “My contact information”. When logged in, go to “My press releases” and add or edit your Press Release. When you scroll down the page you’ll find the link “My contact information”, click it and on the next page please click on “edit” next to your company information. In the field underneath “Please describe your company”, add a link underneath your main company description, by clicking on the “Insert hyperlink” icon. Put “Google+” in the Text  field and  ”[profile_url]?rel=author”  in the Web address field (example: “https://plus.google.com/115880635933547085043?rel=author”). Login to your Google+ account, go to the About-section, and scroll down to where you can add the websites that you’re contributing to. Add the full domain (so not a single page).
    (a detailed instruction for implementing GPA method 2 with this tool, will follow later on in a separate post)
  6. Prezly
    Add the code as a link to the standard content of a Press Release. When logged in, go in the menu to “Press releases” and add or edit your Press Release. Scroll down to the “Text”-field and add a link underneath your main content, by clicking on the “Insert hyperlink” icon. Put “Google+” in the Text  field and  ”[profile_url]?rel=author”  in the Web address field (example: “https://plus.google.com/115880635933547085043?rel=author”). Login to your Google+ account, go to the About-section, and scroll down to where you can add the websites that you’re contributing to. Add the full domain (so not a single page).
    (a detailed instruction for implementing GPA method 2 with this tool, will follow later on in a separate post)
  7. PressDoc
    The easiest way to do it, is by adding the code as a “Relevant link” to each PressDoc/release. When logged in, go to the specific “Pressroom”. Add or edit your PressDoc/release. Add a “Relevant link”: “Google+” as link title and  ”[profile_url]?rel=author”  as the URL (example: “https://plus.google.com/115880635933547085043?rel=author”). Login to your Google+ account, go to the About-section, and scroll down to where you can add the websites that you’re contributing to. Add the full domain (so not a single page).
    (a detailed instruction for implementing GPA method 2 with this tool, will follow later on in a separate post)

Cname
Some of the tools offer the opportunity to connect your own domain to their SaaS-solution via a Cname or other redirects. Depending on the type of redirect, this could give you some problems when using the GPA Method 2. With this method, you tell Google Plus to which websites (domains) your contributing. You have to make sure that you’re always using the visible domain of the website that you want to connect.

Scans and technical support
Not sure how to do this in your specific situation? Let us help you out. You can let us scan your release or newsroom and use our detailed findings and instructions on Google Plus Authorship and many more tips & tricks to get your online press release to the next level. Or you can order an online Live consult with one of our Go-To-Meet sessions.

And when you’re missing some other specific PR-tools that you want me to check on linking to Google plus authorship, or any other tip(s), please let me know in the comments!